Mar 1, 2017

Open Letter IX to Shri Narendra Modi: Creation of Air Corporation of India

To
Shri Narendra Modi
Prime Minister
India


Respected & Dear Prime Minister Sir, 

Swacch Bharat Abhiyan has put people back into the business of governance and has brought the motivations and incentives of undertaking appropriate karma for receiving good governance. 



Endless permutations come to mind on how you may energize such an initiative permanently. 

For this letter, one shall focus on the quality of air in urban as well as rural India and how a simple initiative can create a permanent self propelling institution in place, forever. 




Consider establishing a new corporation, the Air Corporation of India Ltd., with a sole purpose and goal to ensure clean unpolluted air. Levels of dust due to irresponsible construction and our other habits have rendered the rural as well as urban India beyond the capacity of mother nature and the regular rains to clean us up. 

ACI, i.e.the Air Corporation of India may be initially funded by several institutions as shareholders. Such institutions could be the IL&FS, Insurance Companies (who will gain if longevity and health of population improves pushing actuarial numbers to their advantage) and any others. 

This corporation may install jumbo, mega, gigantic air purifiers across the length and breadth of the country. Say if at a major traffic signal at Connaught Place such a towering cylinder of an airpurifier is embalmed with LED display screens all around, it can become an outstanding display where commercial advertising can defray the costs of such an initiative. It will also make our citizens as well as tourists look up in awe, the way almost anyone who has been to Times Square looks around bedazzled. Clean air, beautiful view, information dissemination and self financed. 




Large Properties such as Railway Stations, Airports, Public places can have their respective departments and authorities allow space for installation of these purifiers on a realistic rental value. The AIC will enter into lease agreements, providing additional revenue to these utilities and the ACI in turn will be able to sell the advertising space it would get in crowded places with millions of footfalls and eyeballs. 

In the Digital India with 4G percolating to every dot of the country's map, centralized servers can produce the most productive and elegant media buying opportunity for brand and campaign managers. Whenever and wherever there is unsold media inventory on these towers, public utility information such as safety promotions from local police departments, health departments, social service departments can be beamed for educating the populace on good ways of living. 




The Air Corporation of India be created as an independent body in which the Government of India may be an active shareholder too. With the era of Internet of Things already upon us self diagnostic micro devices tracking the efficiency of the air cleaning, the amount of dirt, dust, debri and super compressed carbon (which is nothing but artificial diamond / black diamond) can be tracked. Additional lines of revenue for the Air Corporation of India could arise by producing artefacts, artificial jewellery and such articles from the compressed and super compressed dust, dirt and carbon particles which large business houses, the government itself and finally the public may begin to buy for self usage, gifting and can be exported. अब जब नित्य नए कमल खिलाये जा रहे हैं फैले कीचड़ से तो क्यों न हम धुल, रेत और दूषण से अभिलाष्य उपहार बनायें भी, लें  भी और दें भी !  

Energy efficiency that our Government is now emphasizing on so efficiently and vigorously can also find its value in this intiative. Wherever feasible these towers may be solar powered or wind powered as practical and for use of such renewable energy incentives can always be built into the system by way of tax benefits and other channels. 



The way emission control norms for vehicles are monitored and specified from time to time with evolving technology, parameters can be upgraded over time to ensure ethical cleaning of the air is done all over the country. 

Over time as we cris-cross the country covering the public places, roads & utilities law may be enacted by local governments to ensure that all new constructions of commercial and residential buildings above a certain threshold cubic meter volume must install these on their rooftops. In the transition period, old and existing constructions may be incentivised by providing rebates in municipal and other taxes. 

If Google & Facebook can achieve an unimaginable market capitalization then why cant our Air Corporation of India catering to the ultimate demographic dividend in modern history achieve a self financing cash flow pipeline by becoming a listed corporation within two years of its birth. Instead of keeping draining the resources of the Government, such a corporation will keep becoming a worthier and worthier magnet for private and global capital and pay very rich dividends to its shareholders, a good life to our citizens and continuously growing income and service tax to the Government. I urge your Government to be the incubator. हाँ साहब हवा से पैसा बन सकता है और अब बिलकुल बन सकता है! वायु प्राण शक्ति है, पूरा देश सुन्दर और स्वस्थ भी बन सकता है ! 

May not be any wonder in this era, when mega global corporations like Google and Facebook may begin to take the media space on lease from the Air Corporation of India! 

ISRO, IIS, IITs in our country can churn out soon enough many variations, models and technologies cost effectively for purifying the air of this country for every terrain, every weather. We have the competencies and the world knows about them. 

In time as the Air Corporation of India becomes a role model many other private sector players may step in to provide efficiency due to competition, bringing in faster and sooner better technology, better pricing and much more intensive and extensive competition. 

श्वास को योग में प्राण माना गया है और अशुद्ध होने पर आयुर्वेद में इसी प्राण को वात माना जाता है ! निवेदन है भारत भूमि के प्राणों को पवित्र करने पर आप शीघ्र विचार भी करेंगे और कार्यान्वित भी!  आज के माहौल में देश के मन-मश्तिष्क की हवा बदल चुकी है, बस अब मेरे देश की हवा बदल दें ! 

With Love & Respect

Yours Truly,
Sushil Kedia  


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